pk10游戏

您的位置:首頁 >房產 > 聚焦 > 正文

房企營銷總們紛紛進入緊張的“沖刺期”

來源: 第一財經日報 時間:2019-12-23 16:04:51

“YEJIGANBUHAOJIUCIDIAOYIGEYINGXIAOZONG”,ZHEJUWANXIAOHUA,YIJINGCHENGWEIFANGQIYINGXIAOZONGDEZHENSHIXIEZHAO。

pk10游戏ZAIYIXIAOSHOUELUNCHENGBAIDEDICHANJIANGHUZHONG,FANGQIYINGXIAOZONGBEIFUZHUMODA(BOKE,WEIBO)DEYALI,ERMEIDAONIANGUANZHIJI,YESHIFANGQIYINGXIAOZONGMENYINIANYIJIDEJIAOJUANSHIKE。

SHIZHI12YUE,GEDAFANGQIXIANGJIFABUQIAN11YUECHENGJIDAN,ZHEZHIZHONG,YIXIEFANGQIYITIQIANWANCHENGQUANNIANMUBIAO,DANLINGYIXIEFANGQIZEHUANZAIWEIWANCHENGMUBIAOKUKUZHENGZHA。

WEILEWANCHENGXIAOSHOUZHONGREN,FANGQIYINGXIAOZONGMENFENFENJINRUJINZHANGDE“CHONGCIQI”,NEIXIEWANCHENGYEJIDEFANGQIYINGXIAOZONGMENNAJIANGNADAOSHOURUAN,ERLINGYIXIEMEIYOUWANCHENGYEJIZHIBIAODEFANGQIYINGXIAOZONGMEN,ZEZAIBEITAOTAIDELUSHANG,JINTUIWEIGU。

NIANGUANZHIJI,SHENCHUYIXIANDEFANGQIYINGXIAOZONGMEN,YALIRUYINGSUIXING。

年底搶收倒計時

NIANDIQIANGSHOUDAOJISHI

ZAITAIHEBEIJINGQUYUYINGXIAOFUZONGJINGLILIUKUNDEBANGONGSHILI,GUAZHUYIGEXIANYANDEBOLIPING,SHANGMIANYOUJUTIDEXIANGMUXIAOSHOUQINGKUANG。TAFUZEDEXIANGMUSHEJIBEIJING、JINAN、ZHENGZHOUDENGQUYU,MEIYIGEXIANGMU,TADOUYONGLANSEDEZITIBIAOZHULEXIANGXIDEQIANYUEQINGKUANG。

ZHIYAOMEIYOUCHUCHAHUOTESHUANPAI,MEIZHOUYIZHOUER,LIUKUNDOUHUIZHUNSHIDAODATAZAIBEIJINGZONGBUDEBANGONGSHI。DAODABANGONGSHIHOU,LIUKUNDEDIYIJIANSHIJIUSHIKANXIANGMUDEJICUNHUOLIANG、MUBIAOJINDUWANCHENGDENGQINGKUANG。JIYUZHEXIE,LIUKUNMEIGEYUEHUIGEICHUBUTONGDEXIAOSHOURENWU。

pk10游戏2019NIANYILAI,LIUKUNSUOZAIDEBEIJINGGONGSIXIAOSHOUYEJIHUANBUCUO,QIGONGSIXIAOSHOUEPAIMINGBEIJINGSHICHANGDISANMING。JULIUKUNTOULU,JIEZHIMUQIAN,TAIHEBEIJINGGONGSIDEWANGQIANXIAOSHOUE166YI。

HUIGUZHEYINIAN,LIUKUNTANYAN,“QISHIYALIHUANHAO,ZUOZHEMEDUONIANLE,WOJUEDEGANSHOUBUDAOLE,DANSHIQUESHISHISHENXINPIBEI,YOUDIANLEILE。”

pk10游戏ZUIJINYIDUANSHIJIAN,LIUKUNWEISUOZAIFANGQIDEQUYUGONGSIZHIDINGLEDONGJIGONGSHIDEYINGXIAOJIHUA,TAMENBAZHONGDIANXIAOSHOURENWUFANGDAOLEJINAN、ZHENGZHOUSHICHANG,YONGLAICHONGCINIANDIMUBIAO。

pk10游戏CHULEZHOUYIZHOUERDESHIJIAN,LIUKUNZHOUSIDAOZHOULIUJIBENDOUBENFUZAIXIANGMUDIHUOGAOTIEDELUSHANG,CHULEBEIJINGSHICHANGZHIWAI,TAMEIZHOUYAOQUDAOBUTONGDECHENGSHI,RUJINAN、ZHENGZHOU、TAIYUANDENG。“996”DEGONGZUOJIEZOUZAILIUKUNZHELIYIJINGCHENGWEICHANGTAI。ERDAOLENIANDICHONGCIJI,WEIYIDEXINGQIRIYEJINGCHANGBEIGONGZUOANPAISAIMAN。

pk10游戏ZAIFANGDICHANXINGYEMOPAGUNDA16NIAN,LIUKUNJINGLIGUO2008NIANDEJINRONGWEIJIHE2014NIANDEJINGJIXINGSHIXIAHUA,SHICHANGQIQIFUFUXIA,LIUKUNDUISHICHANGBIANHUAXINGSHIGANZHIGENGJIAMINGAN。

pk10游戏“ZHENGGESHICHANGDEXUQIUBUSHITEBIEWANGSHENG,ZAIJIASHANGDIAOKONGHUOBIZHENGCE,JINGJIXINGSHIZHENGTIXIAHUA,GEXINGGEYEJINNIANJINGQIZHISHUDOUBUTAIGAO,FANYINGDAODICHANSHANGMIAN,WORENWEIJINNIANSUANSHIYIGEXIAONIANLE。”LIUKUNSHUODAO。

pk10游戏SHISHISHANG,JINQIBEIJINGSHICHANGXIAXINGQUSHIMINGXIAN。DIYITAIPINGDAIWEISISHUJUXIANSHI,DISANJIDUBEIJINGSHIYISHOUPUTONGZHUZHAIXINZENGGONGYINGMIANJIWEI131.5WANPINGFANGMI,HUANBI、TONGBIFENBIEXIAJIANG1.7%、24.7%;TONGQIYISHOUPUTONGZHUZHAICHENGJIAOMIANJIWEI135WANPINGFANGMI,HUANBIXIAJIANG31.8%、TONGBISHANGSHENG26.9%。

pk10游戏GENGSHENYUANDEYINGXIANGYIRANLAIZIZHENGCECENGMIAN。7YUE30RI,ZHONGYANGZHENGZHIJUHUIYIZHONGSHEN“FANGZHUBUCHAO”,BINGSHOUCITICHU“BUJIANGFANGDICHANZUOWEIDUANQICIJIJINGJIDESHOUDUAN”。RANGLOUSHIYOUDUOLEYICENGHANYI。

JINRU2019NIANXIABANNIANZHIHOU,DUOSHUFANGQIYIJIAHUANLIANG,RUBIGUIYUAN、HENGDA、RONGCHUANG、LVDIDENGFANGQIDOUKAISHIJIARUYOUHUIDAJUN。RUHENGDAZAIJINNIAN8YUEFENQI,JIULAQIQUANYUANYINGXIAODEWEIMU,TONGGUOJIANGJIA、YUANGONGMAIFANG、ZENGJIAGONGYINGLIANGDENGFANGSHI,HENGDAZAIQIAN11YUEYITIQIANWANCHENGXIAOSHOUEMUBIAO。LINGYIJIAFANGQIRONGCHUANGYEZAIXIABANNIANKAICHU2%DETICHENG,TONGGUOQUANYUANYINGXIAODEFANGSHI,WANCHENGXIAOSHOUMUBIAO,GANCHAOWANKEPAIMINGXINGYEDISAN。

pk10游戏LINJINNIANDI,BUSHAOFANGQINACHU“YUANGONGMAIFANG”DEXIANZHAOCHONGYEJI,10YUEFENRONGCHUANGTIANJINGONGSITICHUZIYUAN“HUANCANG”JIHUA,LVDIHUNANSHIYEBUYEYAOQIUBUMENNEISUOYOUYUANGONGZIGOUFANGCHAN,YINFAYULUNGUANZHU。

pk10游戏ZAICHONGCIGUANJIANJIEDIAN,LIUKUNMEIZHOUDOUHUIHETAIHEDONGSHICHANGHUANGQISENKAILIANGCIZIJINHUIKUANANPAIHUIYI,HUIBAOHUIKUANQINGKUANG,TASHUODAO,XIANZAIHUANYOU5GEYIDEXIAOSHOUQUEKOUDAIWANCHENG,MEITIANHUANSHIFEICHANGMANG。

ZAIXIAOSHOUSAIDAOSHANG,YINGXIAOZONGMENJIUXIANGYUSHIJIANSAIPAODEYUNDONGYUAN。DANNIANGUANJIANGZHI,LIUGEITAMENDESHIJIANMINGXIANBUDUOLE。

YEJIBUDABIAOJIUCIZHI

pk10游戏2019NIAN11YUE,WEIYUHENGYANGSHIDEYUNXIFUXIANGMUDIYICIKAIPANWANGQIAN,WANGQIANSHULIANG13TAO,DANJIA5670YUAN/m,HUOYINKAIPANWEIDAXIAOSHOUYUQI,RUZHUHENGYANGBUZUBANNIANDECHENGSHIYINGXIAOZONGBEIDIAOHUIPINGTAI。WUDUYOUOU。DANGYUE,WEIYUHENGYANGSHIDESHOUKAIHEFUXIANGMU,YEZAISHICHANGXIAXINGDEBEIJINGXIAKAIPANXIAOSHOU,DANYINXIAOSHOUWEIDAYUQI,ZHUGUANYINGXIAODEZONGJINGLIYIYU11YUE30RITICHUCICHENG。

TIEDADEFANGQI,LIUSHUIDEBING,GAOGUANRENSHIBIANDONGDUIYUFANGDICHANXINGYELAISHUO,BINGBUXIANJIAN,YOUQISHIZAISHICHANGXIAXINGZHOUQI。ERZAILIZHIDEGAOGUANTUANDUIZHONG,YINGXIAOGANGWEISHICHANGSHIZHONGZAIQU。

pk10游戏JUAICAIJINGSHELEJIEDAO,ZAI2019NIANLIZHIDEFANGQIGAOGUANZHONG,RUYUANRONGXINDIERSHIYEYINGXIAOZONGJIANLIZHENGJUN、YUANXIEXINDICHANZONGCAIZHANGZELIN、YUANBAOLONGJITUANFUZONGJINGLIZHANGYAN、YUANZHUOYUEJITUANZHIXINGZONGCAIWANGWEIFENG、YUANZHUOYUEJITUANYINGXIAOZHONGXINFUZONGJINGLILIUHANDONG、YUANYUNNANCHENGTOU(600239,GUBA)FUZONGJINGLIYUANHAO、LIXIANGHEDENG,JUNZAIYUANQIYEZHONGDANRENGUANLI、JINGYINGDENGZHONGYAOZHIWU。

pk10游戏ERZHEZHONGDAPILIANGYINGXIAOGUANLICENGLIZHIDEYUANYIN,HEYEJIMUBIAODEDACHENGBUJIYUQIBUWUGUANXI。SUIZHUFANGQIGUIMOKUOZHANGXUQIUJIADA,YOUQISHIZAIYIXIEJIJINDEMINXIFANGQIZHONG,YINIANBANHUANLIANGRENDEQINGKUANGBINGBUSHAOJIAN,ZHEXIEYINGXIAOZONGLIZHIDEYUANYINDADUODOUSHIYALITAIDA,ZHIBIAOWANBUCHENG。

pk10游戏YIJIABEIJINGQUYUDEFANGQIYINGXIAOZONGZHANGMINGSUOZAIDEFANGQIJIUYOUZHUFEICHANGXIANMINGDEJIANGCHENGJIZHI,NEIBUBATAFENWEI“KANTOUBAN”HE“FENDOUBAN”,RUGUOYINGXIAORENYUANNENGDACHENGZHIBIAO,JIUHUIXIANGYINGDEDAODIXINJIANGLI,SHENZHIHUIFANLIANGBEISANBEI。DANRUGUODABUCHENG,BUDANMEIYOUDIXIN,ERQIEYOUKENENGHUIMIANLINTAOTAI。

YEJIGAOYAXIA,YINGXIAOZONGMENDERENSHENGYEGENZHUQIQIFUFU。DANZAIJIANGCHENGFENMINGDEYINGXIAOTIXIZHONG,YOUYUQIANQINADIHUOGONGCHENGJIANSHEHUANJIESHIWU,YIXIEYINGXIAOZONGMENYEDADUOCHENGLEBEIGUOXIA。

pk10游戏YIWEIXINGYERENSHIRENWEI,YOUHENDUOGONGSIKENENGZAIYINGXIAOGONGZUOSHANGZHIBAZHONGDIANJUJIAOZAIHOUDUAN,ZHAOZUIYOUXIUDERENQUMAIXIANGMU,MAIDEBUHAODEQINGKUANGXIA,JIUZHINENGDENGDAIBEICAI。

SHISHISHANG,ZAIDICHANXINGYEZHONG,YIGEXIANGMUXIAOSHOUCHENGGONGYUFOU,PAOCHUYINGXIAOGONGZUOZHIWAI,TOUZIHEGONGCHENGDEYINSUYEZHANLEDABAN。DANZAIDADUOSHUGONGSIDEYINGXIAOGONGZUOZHONG,YINGXIAOZAIQIANQISHEJI、TOUZIHUANJIEDEHUAYUQUANBINGBUGAO,ZHEJIUDAOZHI,ZAIYIXIAOSHOUELUNCHENGBAIDEFANGQIZHONG,YINGXIAOGANGWANGWANGCHENGWEIBEIGUORENYUAN。

pk10游戏ZHANGMINGRENWEI,DANGXIASHICHANGDEJIHUIFEICHANGDUO,YINCIDUIYINGXIAOLEIDERENCAIYEFEICHANGQUE,DANRUGUOQIYEDENENGLIANGMOXINGMEIZUOHAO,QIDIANJIUHENDI,ZHEGESHIHOUZHAOYIGEYINGXIAO,YAOQIUTABIXUDADAOYIGEGENGGAODEXIAOSHOUMUBIAO,NEIDANGRANHUIYOUBEIGUODEXIANYI。

pk10游戏QUDAORANGYINGXIAOZONGKEYOUKEWU?

pk10游戏2019NIAN11YUE,HEYULINKENGONGYUANXIANGMUDACHUDE10%QUDAOFEI,ZAIBEIJINGQUDAOSHICHANGYIPAOERHONG。ZAIQUDAODEQIANGSHIDAIKEXIA,YIPIPIGOUFANGZHEYONGRUSHOULOUCHU,YUANBENLENGQINGDELINKENGONGYUANSHOULOUXIANCHANG,TURANHUOREQILAI。

LINKENGONGYUANZHISHIQUDAOREBEIHOUDEDIANXINGANLIZHIYI。SHISHISHANG,YUWANGNIANYINGXIAOHUANJINGBUTONGDESHI,ZAISHICHANGYULENGZHIXIA,WEILEBAOZHENGXIANGMUQUHUALV,QUDAOXIAOSHOUCHENGWEIYINGXIAOZONGMENGAODUYILAIDEFANGSHI。

DUIDUANQICHONGCIYEJIERYAN,QUDAODEZUOYONGSHILIGANJIANYINGDE。JULIUKUNTOULU,ZAITAIHEJINNIANYIJIDUQIANGSHOUJIHUAZHONG,QUDAOSUOZHANDEXIAOSHOUBIYUE40%,JIDADITUIDONGLEDUANQIXIAOSHOUMUBIAODEWANCHENG。ERZAIYIWANGXIAOSHOUHUANJIEZHONG,QUDAOZHANJUXIAOSHOUBIJINYOU3CHENG。

BUGUO,CHANGDAOTIANTOUDEYINGXIAOZONGMEN,YEZAIGUODUYILAIQUDAOFEIDEXINGSHIXIA,HUAYUQUANXIANYUELAIYUEXIAO。XIANRUJIN,QUDAOSHANGMENZHENGZAIYUELAIYUEDUODIBEIQUDAOBANGJIA,YILAISUOXINGCHENGDEFUZUOYONGYEYUELAIYUEDA。

YOUYUBEIKEPINGTAIDIKUAISUJUEQI,ZAIXIAN、CHENGDOU、HAINANDENGERXIANSHICHANG,BEIKEYIJINGXINGCHENGLEQUDAOFEIDEYIJIAQUAN,6%、8%DEGAOQUDAOFEIANLIBINGBUSHAOJIAN。YISHIJIAN,BEIKEZHAOFANGLONGDUANBUFENQUYUXINFANGYINGXIAOQUDAODESHUOFASHENXIAOCHENSHANG,BEIKEZHAOFANGDONGSHICHANGZUOHUIZAIPENGYOUQUANZUOCHUHUIYING,“XINFANGSHICHANGQUDAOtakerate(YONGJINLV)DAGAIZAI2%-3%,WEILAIBUHUITAIGAOYEBUHUITAIDI。”

DANHUANGUSHICHANGSHANGZHONGDUOGAOQUDAOFEIXIANGMU,ZUOLAOBANXIANRANZIQIANLE。ZAIYIWEIMINXIFANGQIDEYINGXIAOZONGKANLAI,BEIKEZHAOFANGZAITIGAOQUDAOFEIDETONGSHI,YEGEIYINGXIAOZONGMENDAILAIGENGDATIAOZHAN。

pk10游戏“DINGJIHUASHIKENENGSHISHICHANGHAODESHIHOU。DANSHICHANGBUHAOSHI,XIAOSHOUZHIBIAOQUEBUHUIBIAN,ERKEHUDUANDEMAIFANGREQINGYESUIZHIXIAJIANG,YINGXIAOYALIJIUHUIFEICHANGDA。XIANZAIGONGSIBADALIANGDEFEIYONGDOUYONGZAILEQUDAOSHANGMIAN,YINGXIAORENYUANNENGZUOSHIJIUHUIYUELAIYUESHAO。RUGUOGONGSIYEJIBULIXIANG,ZUIHOUHUANSHIYINGXIAORENYUANBEIGUO。”SHANGSHUYINGXIAORENSHITUCAOSHUO。

SHISHISHANG,ZAIXIANGMUXIAOSHOUFANGSHIZHONG,ZHUYAOFENWEIZIYOUXIAOSHOUQUDAO、ZHONGJIEXIAOSHOUQUDAOYIJIMEITIXIAOSHOUQUDAO。DANSUIZHUZIYOUXIAOSHOUQUDAOYUKUN,YIJIMEITIXIAOSHOUZHUANHUALVDEDIXIA,ZHONGJIEXIAOSHOUQUDAOSUIZHIJUEQI。

pk10游戏DUIYUZHEGEXINGSHI,58TONGCHENGLIANXIZONGCAI、ANJUKECEOZHUANGJIANDONGRENWEI,YINGXIAODEFANGSHIYIDINGSHIDUOYANGHUADE,RUGUOZHISHIKANZHUQUDAODAILAIKUAISUDEQUHUA,KUAISUHUIKUAN,DANGQUDAOYIDANZHANJULEQUANBUDEYINGXIAOSHOUDUANDESHIHOU,KAIFASHANGZAIQUDAOSHOULIMIANRENHEHUAYUQUANJIUMEIYOULE,RUGUOQUDAOZHANGWOHUAYUQUANHEDINGJIAQUAN,ERKAIFASHANGYOUSANGSHIZHEZHONGQITAYINGXIAONENGLIHEYIJIAKONGJIANDEHUA,WEILAIDERIZIDAJIAKEXIANGERZHI。

YUZIXIAOXIANGBI,QUDAOYINGXIAODEYOUSHIZAIYU,NENGGOUJIESHENGZIJINCHENGBENHESHIJIANCHENGBEN,TAYIYEJIWEIDAOXIANG,KUAISUSHIXIANXIANGMUQUHUA。DANLIESHIZAIYU,QUDAOYINGXIAODECUFANGSHIGUANLI,RANGANCHANGCHENGWEILEFANGQIFUBAIDEZISHENGZHIDI,GENGZHONGYAODESHI,SUIZHUDUIQUDAOYINGXIAODEYILAIJIAZHONG,YINGXIAOZONGZISHENDEYINGXIAOCEHUAKONGJIANYEHUIXIANGYINGJIANRUO。

ZAIJUTIDEANCHANGGUANLICAOZUOZHONG,ZHANGMINGSHUODAO,“WOMENZAIDAZAOCHANPINDESHIHOU,HUITONGGUOQIYENENGLIANGMOXINGLAIJIANCE,ZAICHANPINGAOFENGLIANGXIANGQISHIBUXUYAOQUDAODE,DENGDAOYINGXIAOGAOFENGTUIQUZHIHOU,JINRUDAOPINGHUAQIDESHIHOU,CAIHUIXUYAOQUDAOLAIZHULI,SHIXIANJIASUQUHUA。SUOYISHUO,GUIGENJIEDIBAYAOCHANPINDINGWEIZUOHAO,FUHESHICHANGXUQIU,YINGXIAOZUODAOWEI,ZHELIANGDIANDOUZUOWANZHIHOUZAIKAOLVKAOLVQUDAO,ZHESHIWOMENNEIBUGUANLIDEYIXIEBIAOZHUN。”

QIANYOUYINGXIAOYEJIYALI,HOUYOUQUDAOGUANLIZHIYOU。2019NIANNIANGUANZHIJI,DENGDAIYINGXIAOZONGMENDE,XIANRANSHIYICHANGYINGZHANG。ZAIQIANGDIAOYEJIDEYINGXIAOZONGSHIJIELI,YAOME,SHIXIANHUAHEJIANGJIN,YAOME,SHIRENQULOUKONG。

pk10游戏GUANJIANSHIKE,YIXIEXIAOSHOUYEJILIANGHAODEYINGXIAOZONGMENYEBUDEXIAN。ZAIZHANGMINGDEGONGZUOJIHUAZHONG,TAYIJINGGUIHUAHAOLEMINGNIANDEYIXILIETUIPANANPAI。ZAIKUAISUDIEDAIDESHIDAILI,MEIYOUYIGEYINGXIAOZONGSHIQINGSONGDE。(LIDOU)