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國貨老品牌不甘僅停留在消費者記憶中

來源:新華網 時間:2019-12-25 15:44:20

pk10游戏SUIMONIANCHUSHIXIAOFEIWANGJI,YESHISHANGJIACHONGCIXIAOLIANGDEHAOSHIJI。MIANDUIJILIEDESHICHANGJINGZHENG,ZHONGDUOGUOHUOLAOPINPAIBUGANJINTINGLIUZAIXIAOFEIZHEJIYIZHONG。

pk10游戏DABAITUNAITANG、YASHUANGRUNFUGAO、HUILIYUNDONGXIE……ZHEXIEPEIBANLEJIDAIZHONGGUORENDELAOPINPAI“NAODONGDAKAI”。TAMENYONGYUCHUANGXIN,DAZAOGENGSHISHANG、GENGNIANQINGDEPINPAIXINGXIANG,YINGDEYUELAIYUEDUOHAINEIWAIXIAOFEIZHEXIAI。

KUAJIE:60SUIDABAITUHUOLISISHE

ZAISHANGHAISHISHANGDIBIAOXINTIANDI,BILISHIQIAOKELIPINPAIGEDIFANZHUANMAIDIANZHENGZAIZHUTUIDABAITUNAITANGFENGWEIDEBINGQILINHEBINGYIN。YIXIEXIAOFEIZHEPINCHANGHOUZAIWANGLUOSHANGPINGJIA:“YOUTONGNIANDEWEIDAO。”

DABAITUNAITANG1959NIANZAISHANGHAIDANSHENG,BAOGUOZHUNUOMIZHI、NAIWEISHIZUDEDABAITUNAITANGSHISHUYUJIDAIRENDETIANMIHUIYI。

JINNIAN60SUIDEDABAITUBUJINXIAOLIANGWENDINGZENGCHANG,PINPAIYEYUFANIANQINGHUA、SHISHANGHUA。DABAITUSHENGCHANSHANGSHANGHAIGUANSHENGYUANSHIPINYOUXIANGONGSIJIESHAO,JINJINIANDABAITUNAITANGCHANLIANGNIANZENGCHANG10%ZUOYOU,JINNIANYISHENGCHAN2.7WANDUN。DABAITULUXUTUICHUMOCHA、TILAMISU、KAFEI、LIULIANDENGXINKOUWEIJINIUYATANG,BINGKAISHIKUAJIEYINGXIAO。

2018NIAN,DABAITUXIESHOULINGYIGUOHUOLAOPINPAIMEIJIAJING,TUICHUXIANLIANGBANDABAITUNAITANGWEIRUNCHUNGAO,GAICHANPINSHANGSHIJIFENZHONGJISHOUQING。JINNIAN,DABAITUKUODAKUAJIEHEZUO,SHOUQUANGENGDUOCHANPIN,BAOKUOYUXIANGSHUIPINPAIQIWEITUSHUGUANLIANMINGTUICHUDABAITUNAITANGXIANGWEIXIANGSHUIHEMUYURU、YUYINPINLINGSHOUPINPAIKUAILENINGMENGLIANMINGTUICHUDABAITUNAITANGFENGWEINAICHADENG,BUDUANWEINIANQINGRENSONGSHANGXINXIANGAN。

JINNIANNIANCHU,MEIGUOLUOSHANJIYIGEBINGQILINPINPAITUICHUDABAITUNAITANGFENGWEIBINGQILIN,YINFAZHONGGUOWANGYOURELIETAOLUN。GUANSHENGYUANFENGXIANFENGONGSIFUZONGJINGLICHENHONGGAOSUXINHUASHEJIZHE,NEIKUANBINGQILINMEIYOUDEDAODABAITUSHOUQUAN,DANGEILEGUANSHENGYUANQISHI,JIASULEDABAITU“QIANSHOU”GEDIFANDEJINCHENG。DABAITUFENGWEIBINGQILINSASHANGNAIFEN,DANJUANNEIGUOSHANGYICENGNUOMIZHI,ZHONGWAIPINPAIDEHEZUOXIANGDEYIZHANG,SHUANGSHUANGSHOUHUORENQI。

YANXIA,DABAITUZHENGYUDONGNANYADIQUDE7-Eleven、QUANJIA、LUOSENDENGBIANLIDIANJIECHU,JIHUATUICHUSHIYINGDANGDISHICHANGXUQIUDEXIAOBAOZHUANGNAITANG。TONGSHI,DABAITUYEZAIJIJIBUJUMEIGUODEHAOSHIDUO、WOERMADENGCHAOSHIQUDAO,KAITUOXIFANGSHICHANG。

CHUANGXIN:BAINIANJIAHUADAZAODUOYUANPINPAI

CONGYASHUANG、MEIJIAJING、LIUSHEN,DAOGAOFU、BAICAOJI、YUZE,ZHEXIEXINLAOPINPAIKUAYUEJIDAIREN,SHICHANGDINGWEIGEBUXIANGTONG,QUETONGSHUYUSHANGHAIJIAHUALIANHEGUFENYOUXIANGONGSI。

pk10游戏SHANGHAIJIAHUASHICHUANGYU1898NIAN,SHINANDEDEBAINIANMINZUQIYE。JIZHEZAISHANGHAIJIAHUAWEIYUSHANGHAIQINGPUQUDEGONGCHANGKANDAO,SHEBEIZHANXIN、GAOZIDONGHUADESHENGCHANXIAN,ANJINGYOUXUDEBANGONGSHI,ZHUANXINZHIZHIDEGONGZUORENYUAN……LIJINGSHUANGJIAZIDESHANGHAIJIAHUASHENGJIBOBO,QIAOMISHIYUSHIJUJIN、BUDUANCHUANGXIN。

11YUECHU,ZAISHANGHAIJUBANDEDIERJIEZHONGGUOGUOJIJINKOUBOLANHUISHANG,ZUOWEIZHONGGUORIHUAXINGYELONGTOUQIYE,SHANGHAIJIAHUAXIEQIXIATANGMEIXINGHEMEIJIAJINGLIANGDAPINPAICHANPINLIANGXIANG,RONGRU“HEIKEJI”YUANSUDEXINSHENGERNAIPING、LAOGUOHUOHUANXINYANDEHUSHOUSHUANGHERUNCHUNGAO,XIYINLECANGUANZHEHECAIGOUSHANG。

2017NIAN,SHANGHAIJIAHUASHOUGOUYINGGUOZHIMINGYINGTONGYONGPINPINPAITANGMEIXING。ZHEYISHOUGOUBUSHIJIANDANDE“NALAIZHUYI”。SHANGHAIJIAHUAJINNIANSHELILETANGMEIXINGZHONGGUOSHIYANSHI,SHOUPILIANGKUANYANFAPINNAIPINGJIEJINGLUHEHURUSHUANGYIXIAOWANGDUOGEGUOJIAHEDIQU。

“SHANGHAIJIAHUADEPINPAIZHANLVEZHONG,PAIZAIZUIQIANMIANDEJIUSHICHUANGXIN。”SHANGHAIJIAHUADONGSHICHANGZHANGDONGFANGSHUO。TONGGUOZIZHUYANFA,SHANGHAIJIAHUALUXUTUICHUXINPINPAI,XIYINBUTONGNIANLINGDUANXIAOFEIZHE,KUODASHICHANGFENE。

2008NIAN,BAICAOJITONGGUOOUMENGBIAOZHUNRENZHENG,RUZHUFAGUOBALIXIANGXIELISHEDAJIESIFULANQUANQIUQIJIANDIAN。2017NIANYILAI,SHANGHAIJIAHUATUOZHANMEIZHOU、FEIZHOUSHICHANG,RANGHAIWAIXIAOFEIZHETIYANZHONGGUOJINGDIANGUOHUOHEZHONGCAOYAOWENHUADEMEILI。

DIEBIAN:JINGDIANXIAOBAIXIECHENG“WANGHONG”

“SHOUDEZHUJINGDIAN,DANGDELEWANGHONG”。YIXIEGUOHUOLAOPINPAIPINGJIEQIJINGDIANCHANPINDEMEILI,CHENGWEIBEISHOUGUONEINIANQINGRENZHUIPENGDE“WANGHONG”,YEBEIWAIGUOXIAOFEIZHESHIWEICHAOLIUXIANGZHENG,HUILIQIUXIEJIUSHIQIZHONGDEDAIBIAO。

pk10游戏CHUANGSHIYU1927NIANDEHUILIXIAOBAIXIE,CENGSUIZHONGGUONVPAIHAIWAIZHENGZHAN,LIUZAILEYIDAIZHONGGUORENDEJIYIZHONG。SHANGHAIHUILIXIEYEYOUXIANGONGSIJIESHAO,JINJINIAN,HUILIGUONEISHICHANGXIAOLIANGBUDUANZENGCHANG,TONGSHIYEJIJITUOZHANOUZHOUSHICHANG。

ZAIHELANSHOUDOUAMUSITEDAN,YOUYIJIAHUILIXIEZHUANMAIDIAN。DIANPUMIANJIBUDA,MENCHUANGPEISESHIHUILIXIEJINGDIANDEHONGLANSE。DIANPUZHURENFENGSI·LAGENDAIKESHIHUILIZAIOUZHOUDEZHUYAOJINGXIAOSHANG。JIZHEJIANDAOTASHI,TACHUANZHUYISHUANGZANGLANSEHUILIWB-1QIUXIE。

pk10游戏LIANGNIANDUOYIQIAN,LAGENDAIKEYUHUILIGONGSIDACHENGHEZUOXIEYI。BUJIUQIAN,LAGENDAIKEHELIANGMINGHEZUOHUOBANLAIDAOZHONGGUO,PAISHEGONGRENSHOUGONGZHIZUOHUILIXIEDEGUOCHENG,JIANGPAISHESUCAIDAIHUIHELANZHICHENGGUANGGAOSHIPIN。

LAGENDAIKESHUO,CHUANGYECHUQI,TAHEHEHUORENKAICHEZAIZHUMANMANDEHUILIQIUXIEDAOHELANDADAXIAOXIAOTIYUFUSHIDIANZUOTUIGUANG,JIANGSHUHUILI90NIANDELISHIHEGUSHI,MANMANJILEIRENQI。RUJIN,HUILIXIEZAIOUZHOU7GEGUOJIASHANGBAIGEJINGXIAODIANYOUSHOU,MEINIANSHOUCHU3WANDAO4WANSHUANG。

pk10游戏MUQIAN,HUILIZAIOUZHOUZHUYAOXIAOSHOUJINGDIANKUANWB-1QIUXIE,ZAIHELANSHOUJIAWEI60ZHI65OUYUAN。LAGENDAIKESHUO,HUILIZAIOUZHOUHUANCHUYUQIBUJIEDUAN,ZUIZHONGYAODESHIXIEZIZHILIANGLINGXIAOFEIZHEMANYI,“WOXIWANGNENGMANMANZUODASHICHANG,RANGHUILIZAIOUZHOUYOUYIDINGMINGQI”。

LAGENDAIKEXIHUANHUILIDUIJINGDIANDECHUANCHENG。“ZHESHIYISHUANGYANXUJISHINIAN、MEIGERENDOUKEYICHUANDEJINGDIANQIUXIE。”(JIZHE:WUBAOSHU、HEXINRONG、WANGYANAN、LINLIPING)